5 STEPS TO RETAINING YOUR CUSTOMERS

Did you know that attracting a new client can be more than 5x more expensive than retaining a current one?

With that in mind, how do you nurture and keep your existing clients coming back for more?

Creating a strategy that includes your existing clients is crucial to support your business growth.

Here are Harriet’s 5 Steps to Retaining Your Customers… 

  1. Get Sticky In Your Accounts: build more relationships with other key decision makers in the business - if your main contact was to leave where would your account/contract be?

  2. What is your Guarantee or Promise? Be sure to share this with your customers and remember to ‘under promise & over deliver’

  3. Solve problems & deliver outcomes time and time again!

  4. Have an Account Management plan and stick to it, you will manage their expectations as well as managing your own time!

  5. Share relevant information when it matters most, don’t just dump links and information on your clients, share links and content when a question or challenge arises. 

Thanks for reading, I know that increasing your customer retention rate is important to you. Having defined processes and a clear customer journey this will keep your clients coming back for more, ensure that you are meeting their needs and you will be top of mind when it comes it matters most!

For more about how you can increase your customer retention, create the ultimate sales journey and how to achieve your revenue goals you can book in a FREE discovery call here.

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