REIGNITE PAST OPPORTUNITIES [A QUICK WIN IN SALES]

Reigniting opportunities is about reconnecting with past inquiries and opportunities where there was initial interest, but the conversation dropped off, went cold, or wasn't ready at the time.  

To effectively reignite these opportunities, it's important to have a nurturing sequence, or process, in place that provides value and keeps you top of mind. 

Using your CRM, we have Pipedrive internally, will help manage your pipeline, set activities and schedule follow-ups to ensure you don’t miss a step (or an opportunity).   

When reigniting, it's important to consider the journey and specific details of where the prospect was when you last spoke, referring to their previous situation, focus, and feelings can increase the chances of success.  

If you have a compelling reason to reconnect, such as an upcoming event, webinar, white paper or eBook, make sure to highlight it and emphasise the value it provides to them. Consider what has changed for them, their industry, or your organisation, and make it easy for them to engage with your request; this allows you to reconnect after months or even a couple of years. 

Starting with the reignite approach is a great way to make the most of every lead and connection in your database, add value and generate quick wins from opportunities still relevant.  

Remember to be succinct, focus on positioning the information effectively, and highlight what has changed since your last interaction. Download our Reignite template by clicking HERE. This will give you guidance on framing your communication and help you get started. Try it with 10 to 20 past opportunities or share it among your team if you're managing one.