HOW I HIT 25 SALES MEETINGS A WEEK (AND WHY IT MATTERS)

Building a strong pipeline of meetings is crucial for sales success, but how do you consistently hit 25 meetings a week? If that number sounds daunting, don’t worry—I’m going to break down exactly how I did it, how I managed my time, and why this approach can completely transform your sales process.

The Power of Sales Meetings

Meetings drive sales. They help you build relationships, uncover new opportunities, and keep your pipeline moving. While some sales teams don’t set targets for meetings, I believe having a structured approach keeps you accountable and ensures consistent momentum.

In my IT and cyber sales career, I was averaging 25 meetings per week. It was intense, but with the right strategy, it was completely manageable. Here’s how I made it work.

1. Mastering Your Calendar

To hit 25 meetings a week, my calendar was a military operation. Every minute was accounted for. I structured my week to ensure I had dedicated time for outreach, follow-ups, and calls:

• Mornings: Focused on outreach and booking meetings.

• Afternoons: Conducting meetings and follow-ups.

• Evenings: Reviewing progress and setting up the next day's activities.

Consistency is key—if you only focus on meetings when you need them, you’ll find yourself scrambling. Plan weeks ahead so you’re always moving forward.

2. Using ‘Car Chats’ to Maximise Time

Being based in Perth, I had a time zone advantage when calling clients on the east coast of Australia. My morning commute became an opportunity to make calls to vendors, check in with prospects, and prepare for the day. If you can identify these ‘dead times’ in your schedule and make them productive, you’ll unlock more efficiency.

3. High-Volume Outreach: Calls, Emails, and LinkedIn

Meetings don’t book themselves. I used a multi-channel outreach strategy that combined:

• Cold calls to initiate conversations.

• Emails to follow up and provide value.

• LinkedIn messaging for warm engagement.

The key was repetition. A single touchpoint is not enough—it takes between 7 to 15 touchpoints to convert a lead into a conversation. If you’re only following up once or twice, you’re leaving money on the table.

4. Targeting the Right People with Smart Prospecting

Rather than casting a wide net, I focused on replicating my ideal clients. This meant:

• Identifying prospects similar to my best customers.

• Using data-driven tools like Lucia, Apollo, and Jumbo to refine my outreach.

• Leveraging existing relationships and referrals to expand my network.

If you’re not sure where to start, think about the industries or company sizes that align with your best deals and focus on replicating those successes.

5. Leveraging Sales Tools for Efficiency

When I started, I didn’t have access to Sales Navigator, Apollo, or other modern prospecting tools. Now, I recommend using:

• Jumbo: Helps find high-quality prospects based on company size, industry, and location.

• Lucia & Apollo: Extracts contact details to speed up outreach.

• CRM Systems: Keeps track of conversations and next steps.

If you’re not using automation and data tools, you’re making sales harder than it needs to be.

6. Crafting Outreach That Converts

Many salespeople make the mistake of focusing on themselves instead of the prospect. Your outreach should be:

• Short and impactful—No one has time for a long email.

• Focused on the prospect—How does this help them?

• Value-driven—Give insights, use cases, and relevant success stories.

Avoid the temptation to send a long email explaining who you are and what you do. Instead, lead with the problem you solve and a compelling reason to connect.

7. Following Up with Purpose

One of the biggest killers of sales success is lack of follow-up. If someone doesn’t reply, it doesn’t mean they’re not interested. It often means:

• They were busy.

• They missed your message.

• They need more time to consider.

A great follow-up strategy includes:

• Variety—Mix emails, calls, LinkedIn messages, and value-driven content.

• Spacing—Don’t bombard people, but don’t disappear either.

• Relevance—Reference past conversations and keep it personal.

8. Looking Ahead & Staying Organised

The key to maintaining a high volume of meetings is always looking ahead. You can’t just focus on the next week—you need to think 4–6 weeks in advance. Here’s how:

• Map out key sales periods—Know when decision-makers are available.

• Schedule follow-ups ahead of time—Don’t leave it to the last minute.

• Keep your pipeline full—Even when you’re busy, never stop prospecting.

Consistently hitting 25 meetings a week isn’t about luck—it’s about having a process. When you structure your time, use the right tools, and focus on adding value to prospects, you’ll see real results.

If you want to learn more about how I generated over $10 million in IT sales and booked meetings at scale, check out my full video HERE. And if you’re looking for a smarter way to prospect, we’re offering 25 free credits for Jummbo to help you build a better target list—HERE!

Let me know—how many meetings are you aiming for this year? Whether it’s 5, 10, or 25, the principles remain the same. Happy selling!