HOW TO RE-ENGAGE YOUR PAST CLIENTS AND UPSELL TO YOUR EXISTING

It's easy to become so focused on acquiring new clients as a business owner or salesperson that we overlook the potential of our existing client base. Re-engaging past clients, on the other hand, can be an extremely effective sales strategy that not only saves time and resources but also generates significant revenue.

So, why is it important to reconnect with former customers?

For starters, retaining an existing client is far less expensive than acquiring a new one. Acquiring a new customer can cost up to five times more than retaining an existing one. As a result, concentrating on retaining previous clients can save you both time and money in the long run.

Furthermore, previous customers have already used your product or service and have developed a level of trust in your brand. If you have built a positive relationship with them, they are more likely to purchase from you again.

So, how do you effectively re-engage with past clients?

You must keep in mind that adding value to customers is critical at all stages of the customer journey. This entails staying in touch with them, providing relevant and useful information, and demonstrating your concern for their success.

Offering something new, such as a new product, service, or offer, is an effective way to re-engage with past clients. This may entice them to make another purchase from your company. It is, however, critical to ensure that what you are offering is relevant to their needs and interests.

Reaching out and reminding past clients of your brand is another effective way to re-engage them. This can be accomplished through personalized emails, phone calls, or even interactions on social media. You can do this by reminding them of their positive experience with your brand and encouraging them to make another purchase.

It's also important to think about upselling to your current clientele. Offering an upgraded or additional product or service to an existing client can result in a larger sale and increased revenue. However, it is critical to ensure that you are providing something that is relevant to their needs and interests, that you are providing something of value, rather than simply trying to make a sale.

When it comes to account management and receiving client feedback, it's important to maintain an open line of communication. This allows you to collect valuable feedback that will help you improve your products and services, ultimately increasing customer satisfaction and retention.

Finally, re-engaging previous customers is an important sales strategy that should not be overlooked. You can save time and resources, generate significant revenue, and strengthen relationships with current clients by doing so. To reap the benefits of re-engagement, remember to focus on adding value, strategically upselling, and maintaining an open line of communication with your clients.

I would love to know; how do you manage your re-engagement strategy with past clients?  Share with me via harriet@yoursalesco.comDon’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.