EXPANDING YOUR NETWORK WITH TRAVEL AND PROXIMITY

In sales, sometimes the most effective strategy is simply being in the right place at the right time.

Traveling for work, a conference, or even a quick getaway? Every trip is a chance to make new connections and strengthen existing relationships. Proximity, it turns out, can be a powerful networking tool.

Sales today isn’t only about reaching the right people—it’s about creating opportunities for meaningful connections. And when you’re nearby, the chances of meeting up increase, breaking through the usual digital barriers to form a real connection.

Here’s how you can use travel as an intentional part of your outreach strategy:

Why Proximity Works When you’re local, your prospects don’t feel pressured to meet, and a simple “I’m nearby—care for a coffee?” is much easier to accept than scheduling a more formal meeting. This approach can turn your sales process from something routine into something much more personal.

Using LinkedIn to Set Up Meetings LinkedIn is the perfect tool for maximising travel. Use location filters to identify connections in the area. Your outreach message could be as simple as, “I’m in town for a few days and would love to meet up for coffee!” This personal touch helps open doors to valuable face-to-face connections.

Turning Travel into Sales Opportunities Whether it’s a quick catch-up, coffee chat, or an in-person meeting, being nearby allows you to set up engagements that can lead to stronger client relationships and, ultimately, more sales.

Here are some ways to integrate travel into your outreach:

1. Announce your visit: Share your travel plans on LinkedIn and reach out to specific contacts directly.

2. Meet new contacts: Use LinkedIn to connect with prospects in the area you’re visiting.

3. Follow up on past engagements: Reinforce connections you’ve already made by scheduling a face-to-face meeting.

4. Stay casual: Offering a quick meet-up or coffee feels more approachable and natural.

The Importance of a Personal Connection Face-to-face interactions allow your prospects to see your energy and get to know you beyond the screen, adding a personal touch that strengthens the relationship. The more often you take these in-person opportunities, the deeper your connections become.

So next time you travel, don’t just think about work; think about the people you could meet, the relationships you could build, and how a coffee chat could lead to your next big deal.

For more on how to integrate travel into your outreach strategy, dive into our podcast episode on this topic. Listen now!