AUTOMATION IN SALES ISNT’T FOR EVERYONE

If you're working towards the dream state of automated sales processes, it's important to know that it should begin manually. While automation can be incredibly beneficial, it's essential to ensure that the foundation of your sales approach is established through manual processes. 

One of the key advantages of starting your sales journey manually is the ability to test, tweak, and test again. By manually engaging with prospects and refining your approach, you can gain valuable insights into what resonates and what doesn't. This knowledge is invaluable when it comes to automating elements of your sales process. 

Not every business is the same, which means that trying to copy what "that business" is doing won't necessarily work for you. Your sales approach should be tailored to the unique needs and goals of your company. By starting with manual outreach, you can gather the necessary data and tailor it to your specific needs. 

Personalisation is key to a successful sales process, and I highly recommend incorporating it into your plan to automate. By creating curated communication templates and testing their effectiveness, you can refine your approach and ensure that your message resonates with your target audience. 

Before automating any aspect of your sales outreach, it's essential to go through the cycle of testing, tweaking, and testing again. By manually testing various strategies and elements, you can identify what works best for you and your customers. Only once you've identified the winning combinations should you automate the process. 

At Your Sales Co, our approach is grounded in the belief that automation should be used to enhance, not replace, manual sales processes. We understand that every sale is unique, and we leverage automation when and where it makes sense. 

By following this proven method of starting manually, testing, tweaking, and automating, you can achieve the efficiency and effectiveness you desire in your sales outreach. Remember, automation is not a one-size-fits-all solution, and it's crucial to tailor it to your specific business needs. 

Ready to start on your sales journey on automation?  

Email us at harriet@yoursalesco.com and let's chat.