WHY YOU SHOULD NEVER LET GO OF AN OPPORTUNITY OR PROSPECT

You should never let go of an opportunity, prospect or lead.  

But there is a balance to staying front of mind without bombarding your leads with constant calls or messages. It's about being present while adding value in a way that resonates with them.  

Adding value can take various forms, from sharing information and educational content on platforms like LinkedIn to sending personalised emails, making phone calls, or even meeting them at networking events.  

It's crucial to remain relevant and front of mind without becoming annoying or pushy! 

Adding value in a meaningful way involves tailoring your approach to each prospect or client. This could include providing freebies, templates, tools, mini-trainings, or other resources that align with their needs and journey; building a connection on a personal level can also strengthen relationships. 

At Your Sales Co, we love a freebie template or guide (so do our prospects and clients). 

When it comes to tracking your efforts, leverage CRM tools, pipeline managers, or simple tools like Trello or Excel spreadsheets. Set reminders to check in and add value at strategic points in your sales process. 

Creating a nurture sequence involves establishing a timeline for adding value at specific intervals will also help as you ensure the recipient gets the most from you.   

The key is to make it meaningful and specific to each prospect. 

In the context of longer-term opportunities; set regular check-in points every three to six months to add value and maintain the connection.  

Mistakes to avoid  

• Repetitive information 

• Asking too much about the deal while adding value,  

• Including too many process-related questions in your communication.  

Remember, the goal is to remain visible, frequently in touch, and front of mind without overwhelming your leads.  

By applying these strategies, you can nurture your leads effectively, shorten lead times, and increase your chances of closing deals.  

For more on this topic dive into the ‘Sell Like You’ podcast - Click HERE to listen.